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PMS and milk: the combo of a lifetime

Case in Point

By Elizbath Leffall
The Collegian

Have you ever avoided a female because of her moodiness or offered her a tissue during a sporadic crying spell? Pre-Menstrual Syndrome affects us all.

Although PMS is simply a very uncomfortable and painful time before a woman’s menstrual cycle, she’s not the only one in pain.

It really should be defined as Possible Mental inSanity because it’s really the condition or state a male will be in after spending more than five minutes in close proximity to a PMSing female.

Poor guys.

In a new study by the American Journal of Obstetrics and Gynecology, milk-calcium has been found to reduce the symptoms of PMS.

As a result our television sets have been bombarded with Got Milk? commercials where herds of men can be seen fighting over milk cartons in the store, taking them straight from the milk truck and presenting them to their wives and girlfriends.

Got Milk? brought the issue to light in a very humorous way when it debuted its online campaign Nov. 30, which it calls, “PMS Princess.”

And because the same report shows 1.7 million California college-aged women will likely suffer from severe PMS symptoms, the campaign has been geared towards college students.

Got Milk? officials said the campaign is designed to bring awareness to the fact that when groups of women live or work together they begin to experience PMS concurrently. Known as synchronous menstruation, it makes anxiety in the college dorms, sororities and classrooms that much greater.

According to the National Association of Premenstrual Syndrome, 70 percent of relationships are affected by PMS.

“Milk’s a simple solution to a common problem,” said Steve James, Chairman of the California Milk Processor Board.

“We hope that young women will find this both funny and helpful.”

So guys, start up your engines and stock up your dorm rooms and apartment fridges with as many dairy products and Yoo-Hoos you can find.

And women, prepare to moo.


	December 5, 2005 California State University, Fresno