Best Buy plugs
into Fresno State
Electronics
store sets up shop on campus for a day
By Angelita Caudillo
The Collegian
The “Ultimate Party Bus”
was on campus Monday as Best Buy introduced its latest products.
The bus served as a shuttle to transport students to the local Best Buy
store while the electronics company was on campus. The bus was complete
with a live DJ on board, flat screen televisions, a Playstation 2 and
a home theater system.
In addition to the party bus, which made four trips Monday, Best Buy also
brought what it called an “Ultimate Residence Hall,” a traveling
mock dorm room equipped with the latest electronics to make any student’s
life at college complete, the company said.
“We’re basically here to make an awareness of products we
carry,” said Mike Baltierra, media supervisor for Best Buy in Fresno.
Freshmen Ryan Welch and Lauren Daniels, who both live on campus, saw the
Ultimate Residence Hall while coming out of the University Courtyard Dining
Facility, and said they would come back to ride the party bus.
Welch and Daniels said the demonstration had them thinking about buying
a new television to use in their hall.
“I’ll be looking for SimCity when we go to Best Buy,”
Welch said. Michael George, a senior sociology major, said he is now thinking
about getting a laptop.
Best Buy also brought its rapid-response computer-support task force,
called the Geek Squad. The Geek Squad offers in-home and in-store technical
support to students at an additional cost. “Agent” Mat Benson
said the 24-hour support is a nation-wide service students can find locally.
“We’ve helped students with things like broken laptops and
wireless networks today,” Benson said.
Fresno State is only one of two California schools that had the back-to-school
event.
Other schools visited were California State University, Sacramento and
the University of New Mexico, Best Buy account supervisor Ryan Harpster
said.
“This is to push electronics to make college life easier,”
Harpster said.
Some of the hundreds of students who attended Monday received a free T-shirt,
coupons for products bought at Best Buy and had a chance to enter in a
contest to win some of the electronics that were in the Ultimate Residence
Hall, which Harpster said totaled $12,000 in value.
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