The special teams unit of the Georgia Southern Eagles warms up on Jim Sweeney Field at Valley Children’s Stadium on Aug. 30, 2025. Fresno State added the Table Mountain Casino Resort logo prior to the 2025 season.

Sports

NCAA approves new revenue stream option

By Finnley Pendergast, Sports Editor • Jan 23, 2026

The NCAA has continued its effort to bring more revenue to college athletics with the approval of commercial logos for uniforms.

Just 18 months after the NCAA approved schools to place logos on football fields, the Division I Cabinet approved additional commercial logos or patches on uniforms, equipment and apparel.

Starting on Aug. 1, Division I teams can put up to two patches on uniforms for regular-season games.

The NCAA follows suit with professional leagues like Major League Soccer, which was the first major North American league to allow jersey ads in 2007. Leagues like the NBA added logos in 2017, while the MLB added them in 2023.

So far, the logos are for regular-season games only, as teams may have competing sponsorships to the NCAA during the collegiate playoff formats.

Fresno State has yet to announce who or if the Bulldogs will advertise, starting next school year.

The Bulldogs did add the Table Mountain Casino Resort logo on the turf of Valley Children’s Stadium this past season.

About the Contributor

Finnley Pendergast, Sports Editor

Finnley Pendergast is the Sports Editor for The Collegian and senior at Fresno State. He started working for The Collegian in the fall of 2024 as a Reporter before moving to Sports Editor in the spring of 2025. Finnley is majoring in Mass Communication and Journalism with an emphasis in Broadcast and Multiplatform Journalism. He plans to pursue a career on broadcasts, whether in front of or behind the camera.

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