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Fresno State's student-run newspaper

The Collegian

Fresno State's student-run newspaper

The Collegian

Dog Prints sees sucessful start in first month of business

Dog Prints screen printing is the newest business at the University Student Union.

“We heard the space was becoming available and went through a long process of paperwork to get here,” co-owner Kenny Borg said.

Within the first month, co-owners Borg and Nick Brucculeri have received business from clubs, sports teams and Greek life organizations around campus. Borg said the two work very closely together to keep the business balanced in terms of the creative and technical duties.

Elizabeth Farr, a business major, has used Dog Prints for multiple occasions.

“It is great how Kenny and Nick can offer their youthful outlook on a design, while still uphold a very professional business,” Farr said.

After just a month of business Dog Prints is off to an exceptional start.

“Convenience is what is really helping, but also the youth aspect. Me being a graduate here has helped us capture our customers,” Borg said of his company.

Borg and Brucculeri met in Long Beach, Calif. on the high school football field. Borg and Brucculeri first got into their designing groove in high school, where they both shared their creative passion outside of football practice. Brucculeri started to notice friends and fellow classmates requesting shirts and designs, and the duo ran with it. They took this newfound interest and began working on their first project: Wall Street.

Wall Street Clothing Company is a clothing line that Borg and Brucculeri started together.

“We liked to see the designs on other people,” Brucculeri said. This was the first step into their future of apparel design, which was started nearly four years ago.

This project took a brief pause when the businessmen parted for college. Borg attended Fresno State and majored in entrepreneurship, while Brucculeri, studied business at the University of Redlands. Yet, despite the distance, Dog Prints was born.

About a year ago, Borg and Brucculeri orchestrated the idea of the business through Borg’s entrepreneurship classes here at Fresno State. While Brucculeri worked from his home in Southern California, Borg would work out of an office in the Lyles Center, Fresno State’s innovation and entrepreneurship center for students, faculty and the community.

When the business first took off, it was fueled solely by word of mouth. Building a business from two cities left minimal time for advertisements, promotions or extensive marketing. Still, the students around the campus are drawn to the youth-targeted enthusiasts. This was enough to build a business.

This summer, after graduating, Brucculeri moved to Fresno to further enrich the company. On Aug. 22, the owners of Dog Prints had their grand opening in the University Student Union as a licensed screen printing store.

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