Marquee still missing after first anniversary
FROM BEHIND THE LENS By RYAN SMITH
The Save Mart Center celebrated the week of its one-year anniversary
hosting two basketball season-openers and three big concerts.
To honor the occasion, both the men’s and women’s teams actually
won, Avril Lavigne showed up to complain about boys, Toby Keith made an
appearance to advocate “kicking ass” and Korn stumbled in
to sing about…well, come to think of it, I didn’t even know
Korn was still playing music.
However, regardless of your feelings about Korn, if you made it to this
sentence without second-guessing whether all of these events actually
happened at the SMC this past week, it’s apparent that you didn’t
know that the Korn concert was held at Selland Arena.
And, chances are this is probably not the first time you have either confused
the location of an event with Selland Arena or you’ve missed an
event at the SMC completely.
Though only in its first year of existence, it has been hailed as a huge
success, being recognized as a top ten ticket-selling arena in the country.
Yet, despite all its accomplishments, the absence of a marquee throws
a monkey-wrench in the whole operation.
A large patch of grass on the south side of the SMC is perfect for the
harvesting of a marquee.
Shaw Avenue is one of the busiest streets in Fresno and without a marquee,
the SMC is missing one of its most important advertising tools.
After all, Bulldog Diamond has a marquee, and despite the stadium’s
continuous near-capacity crowds, it is chump change compared to what the
SMC rakes in. And, just on the other side of the street there is another
marquee—for what though, that’s another question.
It looks more like a billboard for Armadillo Advertising than a marquee
for Bulldogs sports.
By the way, kudos to Armadillo because its advertising worked—I
can remember their logo better than I can remember what sporting event
is happening on any given week.
So, what is Fresno State waiting for?
I can’t be the only who can’t stand looking at Larry A. Shehady’s
name plastered shamelessly all over the clock tower.
If I’ve got to sit in a 20-minute traffic jam out at the corner
of Shaw and Chestnut, I at least deserve to know who is holding me up,
wasting my gas.
|