Welcome to the Bedroom
Fresno joins ranks with New York and San Francisco with its own "bedroom"
club
By Allison Bethurem
There is a tiny ray of light in the streets of downtown Fresno.
Rather than just the basic bar and tables, The Bedroom dance club
offers visitors a chance to relax on beds with pillows and blankets,
set up beside dressers with candles and even canopies for dancing.
Photos by Emily Tuck |
The streets are empty, the shops are boarded up and the buildings are
pitch black.
In the midst of this deserted ghost city, the thump of distant music can
be heard.
There are conversations and laughter floating mystically through the air,
while pulsating lights can be seen from a distance.
Are the ghosts of Fresno having one last soiree?
On Saturday night at The Bedroom, the latest addition to Fresno’s
nightlife scene, there were no ghosts present.
Although the bedroom theme is common in big city clubs, the opening marks
a first for Fresno.
“This is an event that goes on in major cities like New York, Los
Angeles and San Francisco,” said Ricky Lopez, The Bedroom’s
promoter. “I just thought, why not bring it to downtown Fresno,
if we need to build the downtown area up, why not start with the nightlife?”
The Bedroom, which opened last week, is located in the Star Palace. Once
inside the club, a red-carpeted stairway glowing with red lighting leads
upstairs to an entryway.
Black and white checkered floors and framed photos of classic movie stars
from Clark Gable to Jean Harlow fill the walls and bring out the character
of the old building and stir them with new age music and people.
The Bedroom is a theme, just like a pajama party or costume party.
Although there are sexual connotations attached with the bedroom theme,
the sensual undertones end there.
The Bedroom is broken up into seven different rooms, each with its own
theme. The furniture in each bedroom is different and gives a different
feel, creating a lounge-like atmosphere.
One set was deep cherry wood, one was black and silver and one was white
metal.
The seven bedrooms set up along the walls make for a safe haven which
friends can gather around to converse and drink.
Each room is set up like a real bedroom. It has a nightstand, a desk with
a mirror, a dresser and scented candles.
“The beds make it a really nice environment,” said Christina
Bauman, who heard about the club on the radio. “Its relaxing and
fun at the same time.”
Although the club owners had a tight budget to work with, the club looks
and feels like an episode of Sex and the City where the four city girls
went to their own bedroom club in New York.
“We only had $2,500 to work with,” Lopez said. “Most
of the furniture is from Rent-A-Center, and the rest of the money went
towards security, insurance, lighting and the bar.”
The entire room was split in half for dancers and drinkers.
Those 21 and over could enjoy the bar atmosphere and lounge on the three
beds provided in the surrounding area.
They have access to a full bar with drinks ranging from $6 to $10 and
beer from $3 to $5, said bartender Michael Kneudsen.
“We want to bring all Fresno State students out here to enjoy the
fun,” said Kneudsen said, an advertising major at Fresno state.
Although people under 21 are still admitted into the club, they are restricted
to certain areas. A red plastic gate-like fence stretches across the room
to separate the age groups.
Bouncers line the fence to make sure only drinking-age people were in
the bar area.
Those over 21 were allowed into both areas, but those underage can’t
get within 6 feet of alcohol.
Martina Koczor was trying to speak with her underage roommates by the
partition when the group was forced by security guards to disperse.
“The border line feels like The Berlin Wall,” Koczor said,
an exchange student from Germany. “It kinda destroys the atmosphere.”
But the 18-and-over crowd that came out to the club seemed to have just
as much fun as the 21 and over crowd.
The dance floor takes up about half of the club, and is framed with more
bedrooms and exotic lighting. Two white princess bed canopies hang on
the front edge of the floor and drape over a platform.
Occasionally, dancers migrate into the canopies for a spotlight dance,
but the majority of the time, the canopies remained empty.
The Bedroom houses a diverse crowd, even bringing in a newlywed couple,still
in their bridal gown and tuxedo, to come celebrate their marriage.
“We met at a reception held at the Star Palace,” Josie Martinez
said. “My husband also works here, so we thought what better way
to celebrate than go to the new club in the same place we met.”
With plans to rejuvenate downtown Fresno in the making, Fresno State Alumnus
Jeremy Dobbins, the general manager of the Star Palace, feels he belongs
here and plans to stay in the area.
“Fresno has a lot of opportunity that no one has capitalized on
yet,” Dobbins said. “So, yeah, this is the place that I want
to be.”
The bedroom will be open for the next eight weeks, then may be changed
to another theme. Doors open at 10 p.m. Saturday nights and admission
is $10. For more information on the club, call (559) 264-6863.
|