Hops and hearts: Tioga-Sequoia Brewery and Fresno Street Eats team up for ‘Heartshaped’ pop-up

(Carlos Rene Castro/The Collegian)

Eva Favela and Nathan Becerra enjoying a heart-shaped pizza from Brickology Pizza.

By James Pewthers, Contributor

Hundreds of people went to Tioga-Sequoia Brewery on Feb. 10 for Fresno Street Eats’ “Heartshaped” pop-up event, where food trucks and vendors sold Valentine’s Day themed food, drinks and gifts.

Vendors included Brickology, Highly Addictive Candy and Yosemite Corn dogs, who all served heart-shaped food at the event. 

Diego Alvarado, owner of Tacos La Vaporera, holding a heart-shaped tray of quesadillas. (Carlos Rene Castro/The Collegian)

Nathan Becerra and Eva Favela had a heart-shaped pizza from Brickology and bought a bouquet of flowers from Lily’s Creations.

“It was really, really good, I haven’t had [Brickology] in a while,” Becerra said.

Vendors that didn’t sell heart-shaped food used heart-shaped containers, or created their own concoctions, like Yosemite Lemonade’s “Love Spell.”

“It comes in a glass mason jar and has a heart sugar rim, with coconut milk, strawberry lemonade, fresh strawberries, and then we top it with candy conversation hearts and a rock candy sucker,” said Sydney Cox, owner of Yosemite Lemonade.

Bran’s Sweet Treats sold cakes and peach cobbler in glass mason jars, along with heart-shaped cakes. Owner Brandi Malone’s daughter, Mia, was selling homemade bracelets.

“My little daughter, she’s an entrepreneur, as well. She makes bracelets, so we do it all,” Malone said.

Brandi Malone shows off her booth Bran’s Sweet Treats where she sells treats and bracelets with her daughter Mia. (Carlos Rene Castro/The Collegian)

Tioga-Sequoia Brewery and Fresno Street Eats host events like this every month, according to Madison Beard, the event coordinator for the brewery.

“It’s always a good time out here. Fresno’s all about supporting small businesses, food trucks, that kind of thing,” Cox said.

This was the second year in a row they held the heart-shaped themed event to celebrate Valentine’s Day.

“This year we revisited the heart shape because it was just so popular last year,” Beard said.

Tony Heredia, vendor coordinator for Fresno Street Eats, said the turnout grew from last year because of more advertising through social media. 

Fresno Street Eats has a large presence on social media, with over 78,000 followers on Instagram, and 45,000 followers on Facebook.

Many couples heard about the event through social media, like attendees Janessa Thomas and Alexis Apodaca, who found out through Facebook.

“We saw it on Instagram that they were having different food trucks,” said Sharon Bojorquez, who went with her partner, Bernardo Herrera.