Take out those wallets.

Fresno State will host a 24-hour “Day of Giving” (DOG) digital fundraising event all day Thursday.

The university said the event is the first of its kind in Fresno State history, and it could become an annual event.

The purpose of the event is to rally students, staff, faculty, alumni and friends in order to give back and celebrate Fresno State, according to to Fresno State President Dr. Joseph Castro.

“Day of Giving gifts, no matter how big or small, will make an impact on the next generation of students and show the bold things we can accomplish when the university and community work together as one,” Castro said.

Fresno State’s eight schools and colleges, along with a list of other university departments, will take part in a friendly fundraising competition.

Hourly fundraising challenges on Thursday will seek to increase donor participation throughout the day. And activities on social media will be featured on a live leaderboard, the university said. A “heat map” of donor support will also be live to show from which areas donations are coming.

Donors can choose which school at Fresno State gets their funds. A list of those schools is on the Day of Giving website.

At 10 p.m. a “pajama party” will kick off the event Wednesday in the Peters Business Building. At 5 a.m. Thursday, the Shehadey Tower at the Save Mart Center will turn red to represent Bulldog pride, according to the university.

At intersections around the campus, mini rallies will be held by students to promote the 24-hour campaign. Expect to see students holding signs from 5 to 9 a.m.