Dave Gilbert, the owner of Madera Parachute Center where the Fresno State BulldogBlitz skydiving team is based, was killed Saturday in a jumping accident, the Madera County Coroner’s office confirmed.

Gilbert, 65, of Madera, was jumping around 3 p.m. at the Pomegranate Festival during a demonstration at Madera Municipal Airport.

His parachute became tangled as soon as he jumped, the Madera Police Department said. He tried to deploy his backup parachute but it also failed. Gilbert landed in the parking lot in front of several witnesses.

Gilbert is known for his skydiving into Fresno State’s Bulldog Stadium prior to 9/11 when it became a “no fly zone.”

His daughter, Sarah Gilbert, is a member of Fresno State’s BulldogBlitz and was also jumping in the demonstration.

Around 5,000 people were at the festival.