The Lyles Center for Innovation and Entrepreneurship launched a communitywide campaign to bring “Duck Dynasty” to Fresno.

“Duck Dynasty” is a reality-based television series on A&E that follows the lives of the Robertson clan who own and operate the Duck Commander Empire.

Tim Stearns, CEO of the Lyles Center, said that Casey Lamonski, the center’s program director, came up with the campaign idea, which is called #QuackAttack.

“I thought it was humorous and a big challenge,” Stearns said. “Now I’m impressed with the effort that has been put together. The positive response from people indicates that there’s a good chance to pull it off.”

Stearns said the campaign would serve two purposes. One, “Duck Dynasty” will tell its entrepreneurial story to Fresno’s youth. Two, when “Duck Dynasty” arrives in Fresno, an event will be held at the Save Mart Center where tickets will be sold. The ticket revenue will fund scholarships offered by the Lyles Center, Sterns said, and will also help fund the Lyles Center’s youth-based entrepreneurship programs held at 20 different schools around the area.

Stearns said “Duck Dynasty” is watched and liked by many demographic groups, which is why it is a good choice.

“‘Duck Dynasty’ is very popular, and they have not been to the West Coast,” Stearns said. “We like that they are an entrepreneurial company and that is reflected in the television series. We like that they appeal to many demographics, and that has great appeal for us.”

Sarina Hernandez, a public relations specialist for the Lyles Center, is in charge of the campaign’s social media.

“We’re going to do this for the whole month of October,” Hernandez said. “If we don’t hear from them [then], we will hit them even harder.”

The Lyles Center’s campaign has teamed up with 93.7 Kiss Country, and will also receive help from country singer Tyler Farr, who is friends with Willie Robertson — one of the show’s personalities.

Hernandez said they plan to go to The Big Fresno Fair to generate more buzz among the fair goers. A video contest is also in the works. The Lyles Center’s goal is to get local churches involved, especially since the Robertson family is Christian.

During a $5 concert hosted by Kiss Country, Gnarly Charley, the radio’s main personality, got the entire crowd to send a shout out to “Duck Dynasty.” A local middle school sent “Duck Dynasty” a shout out — as did Fresno Mayor Ashley Swearengin, all with the hopes that the campaign catches steam on the Internet.

The campaign has turned to social media to help spread its cause — there is a Bring Duck Dynasty to Fresno page on Facebook.

Hernandez said people can get involved by making their own shout out videos and upload them to the Duck Dynasty Facebook page.

She said that they have made a video skit, and when it is complete, Farr will send the video to Robertson along with a Quack Attack T-shirt.

“We hope that they come, and if they don’t come, at least we spread awareness for the Lyles Center and got the name out. The experience is worth it. We’re going into this without the option of failure.”