Last weekend, I heard those three little words that every girl is secretly dying to hear ”” you’ve been iced.

Within seconds, my left knee hit the concrete and I submitted to the Smirnoff gods. It came as a sixth sense ”” like riding a bike without training wheels or kissing with tongue. But, replace the parentals with a mob of partiers and trade that thing running laps inside your mouth with a Smirnoff Ice.

How it’s played:

Stealthily ambush a friend with a 12 oz. Smirnoff Ice. He or she must drop a knee and chug on the spot. If the contestant refuses to participate they are blacklisted from the game.

If he or she has a Smirnoff Ice on hand, they can block your ice. In this scenario, the ambusher must down both drinks.

How it started:

The drinking game began as a summer frat prank on the east coast and manifested into a viral sensation.

Originally, bros were icing bros. Now, hoes are icing hoes. Kids are icing moms. Wives are icing husbands. Colleagues are icing co-workers. And fans are even icing celebrities.

Coolio was iced after singing “Gangsters Paradise.” A web site called IceAshton.com is solely dedicated to icing Ashton Kutcher. Pete Wentz, 3OH!3 and Passion Pit each got iced on tour. It’s out of control.

Although, Smirnoff denies involvement with the drinking game, it’s quite possibly the most brilliant guerrilla marketing scheme known to man.

Photo Illustration by Michael Uribes

A June 30, 2010, annual report by Diageo, the manufacturer of Smirnoff, stated that the malt-based product is up six percent in the United States ”” that’s a five percent increase from 2009.

The moment heroes ice villains, grandmas ice grandpas and Tosh.0 gets iced, all of hell will break loose. Mark my words.

Some things don’t mix. Smirnoff’s slogan reminds consumers to please drink responsibility.