Chances are you’ve been given advice about what you shouldn’t put on your Facebook profile””namely, things you wouldn’t show your grandma, your mom or your future employer.
Let’s not forget the horror stories of people getting fired because of what they’ve posted online. Tales of people’s dubious deeds landing their resume in a trash bin somehow strikes more fear in the heart as one nears graduation.
A study by Harris Interactive found 45 percent of human resource professionals check job applicants’ online profiles. Here’s the real shocker: 35 percent of employers found content on profiles that caused them not to hire a candidate.
While people who are seeking admission to grad school or looking for a job should be extra careful about what they post online, there’s a lesson here for the rest of us, too.
Yes, you may need to rethink those crazy party photos. You might want to take down references to drugs and alcohol.
But what if you rethought your online presence all together? Instead of worrying about covering your digital tracks, what if you began to build your online image? Facebook, Twitter and LinkedIn allow pretty much anyone to sabotage their “brand” or public image. It’s true. But on the flip side, these tools allow pretty much anyone to represent themselves in ways that attract employers.
Here are some practical tips on building your online image:
Join groups that support your interests.
Groups are great for making a statement and goofing off, but joining groups based on your major or future career goals help you network and learn from people in that field. Once you’ve joined the group, don’t be a lurker — make a point to actively participate in discussions.
Post links to your work examples and resume on your profile.
The more eyes on your work, the better. Who knows? You could score a gig or land an interview through a friend or someone you may not have considered a professional contact.
Don’t separate your “professional” face from your “personal” face.
People want to know the real you. A profile that contains a healthy dose of your interests, hobbies and social life makes you come to life online for those who may not actually know you.
Even if you’re not close to graduation or the job search, it’s wise to start building your online presence now. Treating your profile as public information is a habit that will serve you well into the future.