The federal government has a long history of using misguided hyperbole in television commercials, the most famous example being the sizzling egg with the message, “This is your brain on drugs. Any questions?â€Â with the implication being than only an idiot would want to ask questions.
A current anti-drug commercial features a sleeping girl who has been drawn on by friends who commence to move her arms like a puppet and record the event with a camera. This girl seems to have more of a friend problem than a drug problem.
Now there is a USDA spot warning us not about drugs, but of an (apparently) impending problem in California with foreign insects.
In what looks like a horror movie preview, a young girl is shown walking through an indefinitely-sized orchard, alone, the classic setup. Without warning, various fruits around her fall off of trees and rapidly deteriorate, compelled by a mysterious force. Scary, discordant music builds tension in the background. An ominous voice tells viewers we’re “under attackâ€Â by something “which may appear harmless, but it’s damage is very realâ€Â (Cue the distant female voice singing in a minor key).
Suddenly, the girl explodes into a swarm of disgusting bugs (!) which affix themselves to your TV screen. These are “invasive pestsâ€Â says the announcer, who then name drops the web site www.hungrypests.com, and warns that “They’re here, and they’re hungryâ€Â in a tone implying that hunger itself is one of the seven deadly sins.
Lastly, I explode in laughter on the couch.
Despite what the old egg commercial suggests, many questions should pop into mind when viewing something like this, the first of which is, “Why are they trying so hard?â€Â
If this really were a terrifying subject, it probably wouldn̢۪t need so much imagery and music to get the point across.
The site also features a radio spot featuring the bugs talking in chipmunk-like voices. Again their ultimate crime seems to be that they̢۪re hungry. Starving children in Africa need not apply.
Question number two: isn̢۪t pest control a problem as old as farming itself?
According to hungrypests.com, “Invasive pests are any kind of damaging animals, insects, plants or plant diseases that are not native to the State.â€Â
That’s right, these boys are illegal immigrants, complete with names like “Mediterranean fruit fly,â€Â “Oriental fruit flyâ€Â, and the even more creatively named “Mexican fruit fly.â€Â
Of course, there are many similar domestic pests, but the foreign ones seem to be more efficient at their job, which Michael Moore would remind us is a classic example of capitalism.
Other questions arise from the most basic lines of thought. Wouldn̢۪t the fruit still deteriorate without the non-native bugs? Yes. Aren̢۪t there other species who migrate to different countries and eat fruit and sometimes kill trees? Name 10 and you̢۪ll be off to a good start.
These insects may indeed be a threat to our economy, but this is not conveyed in such comical and embarrassing propaganda.
A CBS survey released last month states that only 23 percent of Americans trust the government to do the right thing most of the time.
Perhaps these numbers would rise if the government would start speaking to the people like adults. Call me an idealist, but I think we can listen just fine without the music, the slogans, and the little girl turning into a swarm of locusts.
Gene Cunningham • Oct 28, 2009 at 5:56 pm
Right on Mim! Hungry Bugs Ads are just the latest scare/fear tactics employed by the
corporatocracy; i.e. pesticide manufactures and politically bought and paid for State and Federal Agencies. Just like the bought and paid for Democrat Senators who shill for
the health insurance industry, the USDA and CDFA lackeys are doing the bidding of their
agribiz corporate bosses. Please believe that they could care less about the health/environmental impacts of their poisions, its just about how much product they can unload on California and its citizens.
They don’t like the truth about what they are doing publicized. The USDA Hungry Bugs Blog was
recently sanitized; the majority of the comments, all against the Hungry Bugs campaign
were removed and replaced with the approved party line about how much Californians need to be scared, really scared about invasive pests. When the aerial spraying programs over populated areas are resumed we are supposed to say “thank you” USDA,
you saved me from they Hungry Pests
Gene Cunningham • Oct 29, 2009 at 12:56 am
Right on Mim! Hungry Bugs Ads are just the latest scare/fear tactics employed by the
corporatocracy; i.e. pesticide manufactures and politically bought and paid for State and Federal Agencies. Just like the bought and paid for Democrat Senators who shill for
the health insurance industry, the USDA and CDFA lackeys are doing the bidding of their
agribiz corporate bosses. Please believe that they could care less about the health/environmental impacts of their poisions, its just about how much product they can unload on California and its citizens.
They don’t like the truth about what they are doing publicized. The USDA Hungry Bugs Blog was
recently sanitized; the majority of the comments, all against the Hungry Bugs campaign
were removed and replaced with the approved party line about how much Californians need to be scared, really scared about invasive pests. When the aerial spraying programs over populated areas are resumed we are supposed to say “thank you” USDA,
you saved me from they Hungry Pests
Mim • Oct 18, 2009 at 11:55 am
Dear Haisten,
I was glad to read that that commercial gave you paused and made you ask, “Why are they trying so hard?” Just look at the fact that the USDA is employing someone like Mr. Hawkins, above, to do reputation management by coming here and commenting and you will get some sense of the USDA’s desperation in our shaky economy.
In 2007, the USDA/CDFA aerial sprayed pesticide over Santa Cruz and Monterrey Counties as part of their Light Brown Apple Moth ‘eradication’ program. Hundreds of families fell ill and several small children nearly died. The people woke to a world devoid of bird song and the beaches were littered with thousands and thousands of dead sea birds, including the endangered brown pelican. Domestic animals died and beekeepers reported massive dieoff. The ocean and rivers were covered with a scummy yellow foam and school attendance was cut in half. The pesticide used, which USDA/CDFA swore up and down was totally harmless, was subsequently banned. Despite this, these government agencies are continuing this toxic program across the whole state of California, and that’s where the real horror movie aspect of this scenario lies.
Independent (non-USDA) scientists have spent the last 2 years volunteering countless hours of their time writing reports and attending hearings in an effort to convince the government that the light brown apple moth is not only a harmless insect (it has never done any damage in California despite living here for decades) but that its eradication is physically impossible.
Yet, the billions of dollars USDA/CDFA and the pesticide manufacturers stand to make each time they declare an insect a ‘pest’ drive them to continue declaring harmless bugs as threats to our economy, our environment, our health, our sanity…God knows what else. When, of course, the truth is that monoculture and conventional ag practices with their rampant use of totally deadly chemicals are what actually causes imbalances in the environment and very real loss of human health and life. Organic farming is the answer to all of this, but the USDA/CDFA can’t seem to figure out how to make money off of the traditional type of farming that has been going on in America since the first Native Americans began growing crops.
Any agency that would show a child being ‘evaporated’ in order to make money is showing its hand when it comes to moral thought. It’s especially disgusting to view their commercial in light of the fact that their pesticides put formerly healthy children in the hospital in Central California in 2007. I’m sure the parents of those children flipped out when they first saw the hungry bug commercial, but I know from long experience of watching these agencies operate that they have no shame and feel no remorse for what they’ve done and what they are planning to continue doing this year in California.
If this ad gave you pause, Haisten, and you care about California and your neighbors, please consider learning more about the LBAM program and the CDFA’s other totally ludicrous declarations of war on harmless bugs for billions of dollars. Just Google it.
I was very glad when a reader forwarded your article to me and I applaud you for looking beyond the stupid movie-trailer scare tactics to the the very frightening truth about this situation.
Mim
VeganReader.com
Mim • Oct 18, 2009 at 6:55 pm
Dear Haisten,
I was glad to read that that commercial gave you paused and made you ask, “Why are they trying so hard?” Just look at the fact that the USDA is employing someone like Mr. Hawkins, above, to do reputation management by coming here and commenting and you will get some sense of the USDA’s desperation in our shaky economy.
In 2007, the USDA/CDFA aerial sprayed pesticide over Santa Cruz and Monterrey Counties as part of their Light Brown Apple Moth ‘eradication’ program. Hundreds of families fell ill and several small children nearly died. The people woke to a world devoid of bird song and the beaches were littered with thousands and thousands of dead sea birds, including the endangered brown pelican. Domestic animals died and beekeepers reported massive dieoff. The ocean and rivers were covered with a scummy yellow foam and school attendance was cut in half. The pesticide used, which USDA/CDFA swore up and down was totally harmless, was subsequently banned. Despite this, these government agencies are continuing this toxic program across the whole state of California, and that’s where the real horror movie aspect of this scenario lies.
Independent (non-USDA) scientists have spent the last 2 years volunteering countless hours of their time writing reports and attending hearings in an effort to convince the government that the light brown apple moth is not only a harmless insect (it has never done any damage in California despite living here for decades) but that its eradication is physically impossible.
Yet, the billions of dollars USDA/CDFA and the pesticide manufacturers stand to make each time they declare an insect a ‘pest’ drive them to continue declaring harmless bugs as threats to our economy, our environment, our health, our sanity…God knows what else. When, of course, the truth is that monoculture and conventional ag practices with their rampant use of totally deadly chemicals are what actually causes imbalances in the environment and very real loss of human health and life. Organic farming is the answer to all of this, but the USDA/CDFA can’t seem to figure out how to make money off of the traditional type of farming that has been going on in America since the first Native Americans began growing crops.
Any agency that would show a child being ‘evaporated’ in order to make money is showing its hand when it comes to moral thought. It’s especially disgusting to view their commercial in light of the fact that their pesticides put formerly healthy children in the hospital in Central California in 2007. I’m sure the parents of those children flipped out when they first saw the hungry bug commercial, but I know from long experience of watching these agencies operate that they have no shame and feel no remorse for what they’ve done and what they are planning to continue doing this year in California.
If this ad gave you pause, Haisten, and you care about California and your neighbors, please consider learning more about the LBAM program and the CDFA’s other totally ludicrous declarations of war on harmless bugs for billions of dollars. Just Google it.
I was very glad when a reader forwarded your article to me and I applaud you for looking beyond the stupid movie-trailer scare tactics to the the very frightening truth about this situation.
Mim
VeganReader.com
Geoffrey Myers • Oct 11, 2009 at 9:13 pm
Dear Mr. Willis 10/11/2009
I agree with you on the use of scare tatics to provoke reactions based on fear and doom.But unfortunately Invasive species have evolved and are here and hungry.The Chinise Beatle is killing off the pine trees throught out America. I have lost 7 out of 7 pines all over 70 years old .Poision kills good bugs and bad bugs.Bad bug eggs hatch on schedule but with immuneities to the poision that killed their mommy.
Chinese snakehead fish has invaded our rivers,streams, and ponds. and This is an air-breathing, land-crawling, voracious predator from Asia found in a pond in Maryland..It would be niave to think America isn’t under attack.The use of predator species has to become a normal course of action. Alien species—plants and animals that have become established outside of their natural range as the result of human activity—pose a huge threat to the biodiversity and health of an ecosystem. Once established, the alien species can eat the native species or compete with them for habitat, food, or both. Lacking natural predators in their new environment, the invaders can drive natives to extinction, drastically degrade ecosystems, and cost billions of dollars a year in eradication efforts. HUNGRIERBUGS
Geoffrey Myers • Oct 12, 2009 at 4:13 am
Dear Mr. Willis 10/11/2009
I agree with you on the use of scare tatics to provoke reactions based on fear and doom.But unfortunately Invasive species have evolved and are here and hungry.The Chinise Beatle is killing off the pine trees throught out America. I have lost 7 out of 7 pines all over 70 years old .Poision kills good bugs and bad bugs.Bad bug eggs hatch on schedule but with immuneities to the poision that killed their mommy.
Chinese snakehead fish has invaded our rivers,streams, and ponds. and This is an air-breathing, land-crawling, voracious predator from Asia found in a pond in Maryland..It would be niave to think America isn’t under attack.The use of predator species has to become a normal course of action. Alien species””plants and animals that have become established outside of their natural range as the result of human activity””pose a huge threat to the biodiversity and health of an ecosystem. Once established, the alien species can eat the native species or compete with them for habitat, food, or both. Lacking natural predators in their new environment, the invaders can drive natives to extinction, drastically degrade ecosystems, and cost billions of dollars a year in eradication efforts. HUNGRIERBUGS
Lawrence Hawkins • Oct 7, 2009 at 8:04 am
Mr. Willis,
I appreciate your comments on the recent USDA invasive species campaign. Hopefully it provided not only some entertainment and laughter but, based on your response, was thought provoking as well. Yep, fruit will deteriorate when attacked by our native bugs…that’s the reasoning behind chemical and/or biological pest control…keeping that fruit from going to mush prematurely so we can consume it. The idea is that we have enough pests already, why invite new ones? It’s costing hundreds millions to keep these invasive species at bay. Over the past 10 years or so, we’ve launched a couple of other campaigns to convey the pest exclusion message. These were straight forward campaigns…”Don’t Pack a Pest”. You can see them on YouTube. Those plain talk campaigns never produced more than a yawn in terms of public response. So call me crazy, but I’m thrilled when this campaign motivates a viewer or listener to dig a little deeper and think about the bugs that impact our agriculture and environment. Thanks for the Hungry Pests plug.
Best Regards,
L. Hawkins USDA/APHIS
Lawrence Hawkins • Oct 7, 2009 at 3:04 pm
Mr. Willis,
I appreciate your comments on the recent USDA invasive species campaign. Hopefully it provided not only some entertainment and laughter but, based on your response, was thought provoking as well. Yep, fruit will deteriorate when attacked by our native bugs…that’s the reasoning behind chemical and/or biological pest control…keeping that fruit from going to mush prematurely so we can consume it. The idea is that we have enough pests already, why invite new ones? It’s costing hundreds millions to keep these invasive species at bay. Over the past 10 years or so, we’ve launched a couple of other campaigns to convey the pest exclusion message. These were straight forward campaigns…”Don’t Pack a Pest”. You can see them on YouTube. Those plain talk campaigns never produced more than a yawn in terms of public response. So call me crazy, but I’m thrilled when this campaign motivates a viewer or listener to dig a little deeper and think about the bugs that impact our agriculture and environment. Thanks for the Hungry Pests plug.
Best Regards,
L. Hawkins USDA/APHIS