You read The Collegian̢۪s editorial on Friday right? If not, you better go ahead and do it.

Now that you have, you know one interesting way in which being unselfish (paying attention to local issues) can help you be more selfish in the end (by having more money in your pocket and getting treated better).

My fellow Fresnans, allow me now to provide you with another.

I know what your favorite thing to read is – text messages. They’re my favorite too, not because they provide a great read, but because whoever wrote it was thinking about me and giving me attention by sending it.

There is nothing wrong with this (just don̢۪t do it in the car) but you can get another unselfishly selfish kick by reading (drum roll please), your local newspaper.

“Oh no. Not that! What is this, Reading Rainbow?â€Â

Hang on, don̢۪t click on those more entertaining links just yet. Let̢۪s look at some of the recent headlines from our own Fresno Bee.

Cops: Son traded dad̢۪s Lincoln for crack

This story isn’t funny people. It’s hilarious! Apparently Fresno has started a new economic incentive program, it’s called “Crack for Clunkersâ€Â.

Did you read about the Alphonso Bigelow story over the summer? This is another one that could only happen here. The guy pledges 10 million to the athletic department. They have a press conference and make specialized “Bigelowâ€Â jerseys and make a huge deal and then, whoops!, it turns out the guy is broke.

Here̢۪s a great feature, the Fresno Bee crime map where you can type in any address and see the last 50 reported crimes in the area, complete with color-coded descriptions of the crime.

Or how about the Bulldog gang member who tattooed his 7-year-old son?

The point? Even if you don̢۪t find these stories as hilarious as I do, you can at least feel good about yourself as you read them.

Maybe you failed a test yesterday, but you didn̢۪t sell your car for crack!

You got dumped over the weekend, but you didn̢۪t tell the school you̢۪d give them 10 million dollars even though you̢۪re broke!

Maybe you can̢۪t afford to give your kid the nicest clothes, but dadgum it, you didn̢۪t tattoo a paw on his belly against his will!

So support your local media. They need the web hits, and you need a nice shot of schadenfreude.