Current economic crisis and dwindling attendance numbers pose budget problems for the Fresno State athletic department
From underdogs to wonderdogs, Fresno State̢۪s baseball team saw a miracle last year.
In 2009, it seems as though Fresno State̢۪s athletic department budget might need a miracle, too.
Attendance figures for the three major Fresno State sports — football, men’s basketball, and baseball — are all down.
With a current $25 million dollar operating budget, the university̢۪s athletic department generates approximately 85 percent of its total revenue on its own.
In an economy that̢۪s spiraling nationwide, Bulldog fans might wonder if that current budget model is sufficient.
According to Associate Athletics Director Paul Ladwig, the athletic department’s main revenue source — 85 percent — comes from Intercollegiate Athletics (ICA) monies.
This revenue is generated through marketing and branding initiatives, licensing, fundraising and ticket sales. An additional 14 percent comes from the university̢۪s general fund; 1 percent comes from student fees.
Fresno State athletics, then, must generate almost its entire budget without much help from the university.
Attendance drops
Although Fresno State’s baseball team accomplished the unimaginable, recently winning a College World Series title, total attendance from 2006 to 2007 was down 22 percent — 82,679 in 2006 down to 65,160 in 2007.
Fresno State̢۪s men̢۪s basketball team, which has been rebuilding under fourth-year coach Steve Cleveland, has also seen a shortage in attendance.
Total attendance from the 2006-07 season to the 2007-08 season was down 9 percent — 210,828 in 2006-07 down to 192,345 in 2007-08.
The Fresno State football team, which had a losing record in 2006 and hasn̢۪t won a Western Athletic Conference title in recent years, also saw an attendance drop.
Total football attendance from 2006 to 2007 was down 6 percent — 231,307 in 2006 down to 217,743 in 2007.
Although numbers show the decline in fan support at Fresno State sporting events, the current poor economy and the performance of Bulldog teams aren̢۪t the only factors.
“Do I believe success of teams affects ticket sales? I do,â€Â Ladwig said. “But there is so much more that goes into it.â€Â
In addition to the baseball team̢۪s recent success, Ladwig pointed to several other accomplishments as being good for Bulldog athletics.
Ladwig expressed enthusiasm about the Bulldog football team’s recent New Mexico Bowl invitation. “And [we have] a women’s basketball team that won a championship and will advance to the NCAA,â€Â Ladwig said.
“We will continue to pursue all of the revenue venues in which we do and I don’t see wins and losses or the economy creating shortfalls,â€Â he said.
Martina Buckley, associate athletic director for business operations, thinks the athletic department should remain open to options.
She believes that with the current economy and the current state of some of our athletic teams, adjustments to the athletic department̢۪s budget model might need to be made.
“The athletics department will have to come up with creative ways of generating funds and even more creative ways of limiting expenses,â€Â Buckley said.
“The performance of all of our teams is also essential to the success of the athletics department. This administration will continue to try to budget in a manner that will allow consistency.â€Â
Students have to pay
Regardless of the athletic department’s budget model, Fresno State students — and their wallets — may still be feeling the effects of their contribution to campus sports.
Last spring, the athletic department asked for a new Instructionally Related Activity fee of $60,600 from students to fund the university̢۪s two newest sports, women̢۪s lacrosse and women̢۪s swimming and diving.
The university added the two sports to comply with federal Title IX gender equity rules.
“The total expense of the two new programs is $1,340,600 and the total monies coming in from the IRA are $1,280,000,â€Â Buckley said.
Knowing there would be a large difference in the funding needed, Buckley said that the additional money requested from students was only the amount that was needed to fund the two new sports.
“The difference in the two new program expenses and what we received from the IRA was $60,000 plus; that is the additional money that we asked for specifically from the students,â€Â Buckley said. “The increase was $32 per student, per semester.â€Â
Although students initially vetoed the fee referendum last April, the Campus Fee Advisory Committee passed a modified recommendation anyway.
While both attendance and the economy may be on rocky ground, Buckley said that she hopes students don’t feel like the athletic department’s problem — finding ways to generate more money within its budget model — will fully become their problem.
“We’re getting a small sliver from the student fees, another small sliver from the university and then all the rest we have to generate ourselves,â€Â Buckley said.
“We don’t ever want the students to think that we don’t appreciate them and what they do for our student athletes and the department.â€Â
chauncey williams • Nov 3, 2009 at 7:28 am
please!!!!!!! look at the longhorns football schedule for 2012 and see if Pat Hill can get Mac Brown to commit to a game or two. Please i want this cupcake occ eater to have to take on Pat Hill!
chauncey williams • Nov 3, 2009 at 3:28 pm
please!!!!!!! look at the longhorns football schedule for 2012 and see if Pat Hill can get Mac Brown to commit to a game or two. Please i want this cupcake occ eater to have to take on Pat Hill!
dw • Feb 9, 2009 at 8:52 pm
Michael J.–you’re right. Cutting ticket prices might put butts in the seats. When you figure in tickets, concessions, etc., it costs a family of four over $100 on average to go to a Bulldog football game. I’ve said for years (the boosters hate me passionately) that Bulldog athletics was pricing itself beyond the reach of the average Fresnan, even when times were good. Remember, this is a community where a $9 per hour job is considered great, due to the dominence of minimum wage service industry jobs.
dw • Feb 10, 2009 at 3:52 am
Michael J.–you’re right. Cutting ticket prices might put butts in the seats. When you figure in tickets, concessions, etc., it costs a family of four over $100 on average to go to a Bulldog football game. I’ve said for years (the boosters hate me passionately) that Bulldog athletics was pricing itself beyond the reach of the average Fresnan, even when times were good. Remember, this is a community where a $9 per hour job is considered great, due to the dominence of minimum wage service industry jobs.
Michael J. Faux • Feb 9, 2009 at 7:31 pm
they could easily boost attendance in a bad economy by slashing ticket prices. 15 dollars for the cheapest men’s hoops tickets? It’s not the GS Warriors—It’s Bulldog WAC basketball. 5-8 $ would seem reasonable……………
Michael J. Faux • Feb 10, 2009 at 2:31 am
they could easily boost attendance in a bad economy by slashing ticket prices. 15 dollars for the cheapest men’s hoops tickets? It’s not the GS Warriors—It’s Bulldog WAC basketball. 5-8 $ would seem reasonable……………
James Tayler • Feb 9, 2009 at 6:55 pm
I’m sure we will be seeing alot more cuts on athletic program funding in the very near future. Hopefully the economy will turn around soon so that game attendence will pick up some more.
James Tayler • Feb 10, 2009 at 1:55 am
I’m sure we will be seeing alot more cuts on athletic program funding in the very near future. Hopefully the economy will turn around soon so that game attendence will pick up some more.
dw • Feb 9, 2009 at 6:04 pm
Some misinformation is floating around about wrestling being dropped….
Fresno State has eliminated numerous intercollegiate sports since the 1980s, primarily for financial reasons–the cost of trying to operate a bigtime football program. Title IX only entered the financial equation in 1993 (the University had ignored the law prior to that time).
When water polo was dropped in 1992, the athletic department (AD) said that, for financial reasons, sports that were competed in by one sex only would be dropped. Since there was no women’s water polo, the men’s team was eliminated. In line with that statement, when the AD ran into financial difficulties (again!) in 1995, the expectation was that wrestling would be dropped, as all other sports offered at the time had both men’s and women’s squads. Instead, men’s swimming was dropped.
Talk around North Gym was that a well-heeled wrestling booster had pressured the AD not to drop the sport. When finances hit a reef again five years ago, again, the expectation was that wrestling (along with women’s swimming–remember, no men’s squad in that sport) would be dropped. Evidently, the same well-heeled booster prevailed on the AD not to drop wrestling. Instead, men’s soccer, women’s swimming and cross country were eliminated. Cross country survived because the coach was willing to work without pay.
The swimming and soccer supporters went out and raised enough money to keep both sports going one more year. However, the AD wanted the boosters to come up with a permanent source of cash (the AD would not have funded either sport); they couldn’t, so the sports were placed on “hiatrus.” That last season, several of the women swimmers filed lawsuits against the AD following a chemical exposure incident at the North Gym pool. Those cases were quietly settled.
Then Thomas Boeh arrived. He looked at the finances (which were a train wreck) and decided a sport was gonna have to go. He chose wrestling. Reportedly, the team GPA was horrid and there were “image problems” out in the community.
Now, some people will say, why not drop basketball. The academic and image issues of that program are well known. Bottom line is, if men’s basketball is dropped, Fresno State is no longer a WAC member.
dw • Feb 10, 2009 at 1:04 am
Some misinformation is floating around about wrestling being dropped….
Fresno State has eliminated numerous intercollegiate sports since the 1980s, primarily for financial reasons–the cost of trying to operate a bigtime football program. Title IX only entered the financial equation in 1993 (the University had ignored the law prior to that time).
When water polo was dropped in 1992, the athletic department (AD) said that, for financial reasons, sports that were competed in by one sex only would be dropped. Since there was no women’s water polo, the men’s team was eliminated. In line with that statement, when the AD ran into financial difficulties (again!) in 1995, the expectation was that wrestling would be dropped, as all other sports offered at the time had both men’s and women’s squads. Instead, men’s swimming was dropped.
Talk around North Gym was that a well-heeled wrestling booster had pressured the AD not to drop the sport. When finances hit a reef again five years ago, again, the expectation was that wrestling (along with women’s swimming–remember, no men’s squad in that sport) would be dropped. Evidently, the same well-heeled booster prevailed on the AD not to drop wrestling. Instead, men’s soccer, women’s swimming and cross country were eliminated. Cross country survived because the coach was willing to work without pay.
The swimming and soccer supporters went out and raised enough money to keep both sports going one more year. However, the AD wanted the boosters to come up with a permanent source of cash (the AD would not have funded either sport); they couldn’t, so the sports were placed on “hiatrus.” That last season, several of the women swimmers filed lawsuits against the AD following a chemical exposure incident at the North Gym pool. Those cases were quietly settled.
Then Thomas Boeh arrived. He looked at the finances (which were a train wreck) and decided a sport was gonna have to go. He chose wrestling. Reportedly, the team GPA was horrid and there were “image problems” out in the community.
Now, some people will say, why not drop basketball. The academic and image issues of that program are well known. Bottom line is, if men’s basketball is dropped, Fresno State is no longer a WAC member.
Cleveland Stever • Feb 9, 2009 at 1:34 pm
*injustice sorry
Cleveland Stever • Feb 9, 2009 at 1:34 pm
Title IX compliance will always doom a sports program. When you have men’s sports that generate revenue and have to balance them with women’s sports that can’t possibly match up, this is no surprise. Football, basketball, and perhaps baseball should be taken out of the Title IX gender balance equation when looking at proportionality.
should be—
(MEN’S SPORTS (-HOOPS AND FOOTBALL) = % male students) + (WOMEN’S SPORTS (-BASKETBALL)=%female students) = gender equality under Title IX
The fact that we have lost men’s soccer and wrestling over the past five years in favor of women’s lacrosse is probably the biggest injustive that has taken place at this school since the day Terry Pettis’ drug deal went sour and he blasted two poor souls.
Cleveland Stever • Feb 9, 2009 at 8:34 pm
*injustice sorry
Cleveland Stever • Feb 9, 2009 at 8:34 pm
Title IX compliance will always doom a sports program. When you have men’s sports that generate revenue and have to balance them with women’s sports that can’t possibly match up, this is no surprise. Football, basketball, and perhaps baseball should be taken out of the Title IX gender balance equation when looking at proportionality.
should be—
(MEN’S SPORTS (-HOOPS AND FOOTBALL) = % male students) + (WOMEN’S SPORTS (-BASKETBALL)=%female students) = gender equality under Title IX
The fact that we have lost men’s soccer and wrestling over the past five years in favor of women’s lacrosse is probably the biggest injustive that has taken place at this school since the day Terry Pettis’ drug deal went sour and he blasted two poor souls.
John • Feb 9, 2009 at 10:20 am
Why did this article take up the ENTIRE front page? Is this all we have for news? How about some stories about the rest of the economy to balance it out? I think most of us are a lot more concerned about that right now, than a dwindling sports program. That deserved at least a little corner of the front page, don’t ya think?
John • Feb 9, 2009 at 5:20 pm
Why did this article take up the ENTIRE front page? Is this all we have for news? How about some stories about the rest of the economy to balance it out? I think most of us are a lot more concerned about that right now, than a dwindling sports program. That deserved at least a little corner of the front page, don’t ya think?