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    <td width="343" valign="bottom"><p class="date"><!-- InstanceBeginEditable name="date" --><a href="default.html">02/06/04&#8226; Vol.
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            <p><a href="the.jsp">The Direct Approach</a></p>
            <p><a href="this.jsp">This is one lullaby that will put you to sleep
                - forever</a></p>
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      <h1>The Direct Approach</h1>
      <p><font size="3"><strong>Filmmaker Matt Cooper visits Fresno to test out his movie about the
        scary world of life after college</strong></font></p>
      <p><strong><font size="2">By Joshua D Scroggin</font></strong></p>
      <p>The next time a Hollywood producer/writer/director walks into The Collegian
      office after hours would be&#8212;surprise&#8212;the second time. </p>
      <p> Matt Cooper owns the distinction of being the first. Sorry, Spielberg.</p>
      <p> Cooper has directed four films, but he walked into the office just
        like anybody else. He moved and talked as if he were no different than
        a student
        coming in to buy a classified ad&#8212;if that student had a PR guy with
      a trendy soul patch leading the way, handing out promotional posters.</p>
      <p> If Cooper didn&#8217;t seem unlike the average student&#8212;aside from
        more than a few years&#8212;it may be due to his experience bringing
        his newest project to the big screen&#8212;one that would shock the cockiest,
      brash and brazen college senior.</p>
      <p> Cooper was in Fresno last week promoting his largely autobiographical
        feature film &#8220;Perfect Opposites,&#8221; which he produced, co-wrote
      and directed, a process that spanned more than a decade. </p>
      <p> The film is being released in two cities this week&#8212;Fresno and Richmond,
      Va.&#8212;which will serve as test markets. </p>
      <p> &#8220;
        We are actually releasing a film, simulating a wide release,&#8221; Cooper
        said. &#8220;The people in Fresno, they all think this is a wide studio
      release. They see the trailer. They see the posters all over town.&#8221;</p>
      <p> The determining factor deciding whether &#8220;Perfect Opposites&#8221; will
        enjoy a wide release will hinge on how many Fresnans and Richmondites
      spring for duckets this weekend.</p>
      <p> But Cooper seems confident he has all of his eggs in the right two
      baskets, especially with Fresno.</p>
      <p> &#8220;
        The conventional wisdom is if something can play in Fresno, it&#8217;ll
        play anywhere,&#8221; Cooper said. &#8220;I have never seen a place that
      gets so excited about going to the movies.&#8221;</p>
      <p> Cooper spent his time in Fresno visiting high schools and doing media
        interviews, trying to get Fresno excited about seeing &#8220;Perfect
        Opposites.&#8221; But when Cooper walked into The Collegian office, that&#8217;s
        when he found the movie&#8217;s true audience&#8212;a room full of college
      seniors getting ready to graduate.</p>
      <p> &#8220;
        That year after graduation is hell,&#8221; Cooper said. &#8220;So, that&#8217;s
      kind of what I tried to get across.&#8221;</p>
      <p> And &#8220;Perfect Opposites&#8221; fiercely accomplishes that goal.</p>
      <p> The film&#8217;s male lead, Drew (The Ring&#8217;s Martin Henderson)
        falls in love with Julia (Coyote Ugly&#8217;s Piper Perabo) during their
      last year of college.</p>
      <p> After graduation, Drew convinces Julia to give up the job she&#8217;s
        been preparing for her entire college career in order to move with him
        to Los Angeles to chase his dreams together in loving bliss&#8212;allegedly. <br>
        Who gives up their sure-thing dream job to follow a perfect opposite
      to big and scary place, a land of zero promises? </p>
      <p> &#8220;
        People do this,&#8221; Cooper said. &#8220;This girl did it for me.&#8221;</p>
      <p> Remember, it&#8217;s based on a true story. Cooper said the original
        script for the film was 100 percent autobiographical, a reality that
      makes the character&#8217;s struggles hard to ignore.</p>
      <p> &#8220;
        Perfect Opposites&#8221; is billed as the best romantic comedy of the
        year in its television commercial, but it has a tough story to laugh
      at.</p>
      <p> The audience is left to squirm, then fume as Drew takes everything
        he has going for him&#8212;youth, good looks, a promising career and a woman
      who truly loves him&#8212;and screws it up beyond repair.</p>
      <p> It&#8217;s a collection of every graduating senior&#8217;s worst fears
        realized as Drew&#8217;s life spirals into the poop stool. And that&#8217;s
      the intent.</p>
      <p> &#8220;
        I think you see a glimpse of what you&#8217;re going to face,&#8221; Cooper
        said. &#8220;And also, I think you&#8217;re going to see what it&#8217;s
        like to be in a relationship&#8212;if you&#8217;re a woman with an ambitious
        guy, who really wants to make it in the real world&#8212;a guy who has
      his priorities a little out of whack.&#8221;</p>
      <p> When &#8220;Perfect Opposites&#8221; had its initial run as a stage production,
        Cooper said he knew of a specific couple who broke up after seeing it.
      The girl broke up with the guy.</p>
      <p> &#8220;
        She said to her boyfriend, I saw you in that part and I didn&#8217;t
        like you, and I don&#8217;t want to be a part of this anymore,&#8221; Cooper
      said.</p>
      <p> Cooper said he doesn&#8217;t want couples to watch the movie, watch Drew
        take Julia&#8217;s love for granted, then break up their own relationships. </p>
      <p> But it&#8217;s a learning experience to watch other people&#8217;s struggles.</p>
      <p> &#8220;
        To me, this is how it happens and it happens to many, many people,&#8221; Cooper
      said.</p>
      <p> It&#8217;s important for college students to go through this tough first-year
        out of school, Cooper said, because they need that experience to realize
      they can survive after failure.</p>
      <p> If &#8220;Perfect Opposites&#8221; flops in Fresno, Cooper said he doesn&#8217;t
        really know what direction his life will take, although he thinks about
      it a lot.</p>
      <p> But to Cooper, because of that first year after college&#8212;the real-life
        version of &#8220;Perfect Opposites&#8221;&#8212; failing miserably is
      not as scary as it used to be.</p>
      <p> &#8220;
        If [you] would have asked me that question when I was your age, I&#8217;d
        be panicking and might have thrown up my clam strips,&#8221; Cooper said. &#8220;But
        like my first heartbreak, I already survived the terror of being 23 and
      jobless, wondering if I would have to wait tables or work in a 7-eleven.&#8221;</p>
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