Barack Obama was in his last year of high school in 1979 when hip-hop broke out of the ghettos of New York on its way to becoming a national phenomenon.
He is in many ways a child of hip-hop, but sometimes a reluctant one.
Even as the president-elect claims to “love hip-hopâ€Â he has spoken out against its more explicit lyrics. When Ludacris released “Obama’s Hereâ€Â a few months ago, the Southern rapper extolled the future president’s credentials while viciously putting down Obama’s rivals. An Obama spokesman issued a rebuke: “While Ludacris is a talented rapper, he should be ashamed of these lyrics.â€Â
Yet Obama has been embraced by the hip-hop community like no presidential candidate in history by commanding the respect of the voters who came of age when hip-hop transformed pop culture.
The non-partisan group Hip-Hop Caucus and rappers T.I., Jay-Z, T-Pain and others spearheaded the “Respect My Voteâ€Â campaign, which registered voters between the ages of 18 and 29, most of whom voted for Obama. Will.i.am wrote and produced three songs in recent months extolling the Obama campaign, including the YouTube hit video “Yes We Can.â€Â Rappers such as Common, a native of Chicago, and New York’s Talib Kweli were dropping Obama references into their songs as early as 2007. The video for Common’s ’07 hit “The Peopleâ€Â flashed on an “Obama ’08â€Â bumper sticker.
Obama has embraced hip-hop whenever he has been asked about the subject in interviews, specifically citing Jay-Z, Kanye West and Common as personal favorites. But he also has been outspoken in his disgust for rap lyrics that go too far.
“There are times, even on the artists I’ve named, the artists that I love, that there is a message that’s sometimes degrading to women, uses the ‘n’ word a little too frequently,â€Â he said in an interview on BET. “But also something that I’m really concerned about is [they’re] always talking about material things, about how I can get something; more money, more cars.â€Â
Activist Rev. Al Sharpton said Obama’s victory will force hip-hop to change its tune. “You can’t be using the ‘b’ word, the ‘n’ word, the ‘h’ word when you have Barack Obama redefining overnight the image that black people want to have. Here’s the greatest political victory in the history of black America, and the thug rappers can’t come near it. They will have to change or become irrelevant.â€Â
President-elect Obama will have far bigger problems to address than the content of rap lyrics when he takes office. Meanwhile, rappers will begin confronting a new reality starting Jan. 20: How rebellious can they be when one of their fans occupies the most powerful office in the world?
By Greg Kot / McClatchy Tribune